"PURPLE-COW-WOW!"




How to Stand Out in a Remarkable Way! and What they Don’t Teach You in Dental School!

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"PURPLE-COW-WOW!"




How to Stand Out in a Remarkable Way! and What they Don’t Teach You in Dental School!

In today’s dental environment and with COVID-19 upon us, we are all currently living and have lived through an unprecedented times in human history. What we do now as we have come back to our offices, will impact our future and how well we do. It must be “Unprecedented Practice Action for Unprecedented Times!” With this you must stand out from the crowd in a super, awesome, and remarkable way to differentiate yourself from the competition. Hence, a Purple Cow rather than all of the usual black and white cows.

You must become the Purple-Cow-Wow-Now of what and all that you do! And further, if your business acumen is not on par with your clinical skill, you will not super succeed to the level that you would like, and to the level that you and your team deserve!

You must always do what is right for the patient with your clinical hat on first, but worn almost at the same time is your CEO hat, and depending on what you are doing, it is often worn first. You are, and must become not the dentist in your dental practice, but the CEO of your dental business!

Developing your Purple Cows and what are called your “Purple-Cow-Wows!” are all done and accomplished at bi-annual “PBRs!” – for the Pick Business-Team-Building Retreats! It is where you become a Fortune 500 Dental Business, and also become one of the Fortune 100 Best Dental Companies to Work For! This will all be discussed along with the power of video and live social media. You must think in and out of the box like you have never seen or done before.

In addition to the above Dr. Pick will discuss many awesome actions that the majority of dental businesses do not do, but absolutely should do. And these actions work in an amazing way!

Purple-Cow-Wow-Now! and Purple Cow PBR’s lead to new patients through the door, wonderful growth, a building of your brand, getting goals to work, and a wonderful motivation of you and your team! You will earn more and work less, with less stress.

All of the above can be effectively implemented immediately upon your return to your practice.......No! - it is now your Dental Business.

In today’s dental environment and with COVID-19 upon us, we are all currently living and have lived through an unprecedented times in human history. What we do now as we have come back to our offices, will impact our future and how well we do. It must be “Unprecedented Practice Action for Unprecedented Times!” With this you must stand out from the crowd in a super, awesome, and remarkable way to differentiate yourself from the competition. Hence, a Purple Cow rather than all of the usual black and white cows.

You must become the Purple-Cow-Wow-Now of what and all that you do! And further, if your business acumen is not on par with your clinical skill, you will not super succeed to the level that you would like, and to the level that you and your team deserve!

You must always do what is right for the patient with your clinical hat on first, but worn almost at the same time is your CEO hat, and depending on what you are doing, it is often worn first. You are, and must become not the dentist in your dental practice, but the CEO of your dental business!

Developing your Purple Cows and what are called your “Purple-Cow-Wows!” are all done and accomplished at bi-annual “PBRs!” – for the Pick Business-Team-Building Retreats! It is where you become a Fortune 500 Dental Business, and also become one of the Fortune 100 Best Dental Companies to Work For! This will all be discussed along with the power of video and live social media. You must think in and out of the box like you have never seen or done before.

In addition to the above Dr. Pick will discuss many awesome actions that the majority of dental businesses do not do, but absolutely should do. And these actions work in an amazing way!

Purple-Cow-Wow-Now! and Purple Cow PBR’s lead to new patients through the door, wonderful growth, a building of your brand, getting goals to work, and a wonderful motivation of you and your team! You will earn more and work less, with less stress.

All of the above can be effectively implemented immediately upon your return to your practice.......No! - it is now your Dental Business.


View Speaker Packet (PDF)
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“It was a pleasure to hear you speak. I always gravitate to you and consider you a mentor. My staff was with me and I do a lot of what you say. But the PPPVC blew me out of the water and opened a huge flood of ideas! Status quo is never OK. Signing your book that you wrote with Jack Canfield was a thrill for me. That book is now on my book list for those that I mentor.”
— Dr. Jeffrey Wittmus, Chicago, IL
"Your social media, lectures, and live presentations on dental business practice management are very inspiring! You are on target regarding the importance of a minimum, twice-a-year, office team building retreat that you call the The Pick Business-Team-Building Retreat! Your industry expertise, and your energy remain a vital light-force for current and future dental professionals!”
— Dawn Dean, RDH
ADHA District III Trustee, WV
“Finally, a new and fresh face lecturing on Management instead of the usual bunch with the same material over and over again. Pick addresses great material that is relevant. I used it right away and he’s right. It works and my production and collection are up instantly!”
— C.E., Encino, CA

Past Presentations
(Partial Listing)


  • American Dental Association (multiple)
  • The Chicago Dental Society Midwinter Meeting (multiple) and 
live TV (multiple)
  • Thomas P. Hinman Meeting, Atlanta (multiple) and live TV
  • Academy of General Dentistry (multiple)
  • Academy of Laser Dentistry (multiple)
  • American Academy of Aesthetic Dentistry (multiple)
  • American Academy of Cosmetic Dentistry
  • American Academy of Periodontology (multiple)
  • American Association of Oral and Maxillofacial Surgeons (multiple)
  • American Dental Hygienists’ Association (multiple)
  • California Dental Association (North and South) (multiple)
  • Yankee Dental Congress (multiple)
  • Greater New York Dental Meeting (multiple)
  • Colorado Dental Association
  • Florida Dental Convention (multiple)
  • Indiana Dental Association
  • Iowa Dental Association
  • Michigan Dental Association
  • Minnesota's Star of the North Meeting
  • New Mexico Dental Association
  • Texas Dental Association Meeting
  • Wisconsin Dental Association
  • Southwest Dental Conference
  • Chesapeake Dental Conference
  • Midwest Society of Periodontology (multiple)
  • Sheboygan County Dental Society
  • Numerous Study Clubs throughout the United States

Dr. Pick has lectured in the following countries:

Bahamas

Belgium

Canada (multiple)

China

England (multiple)

France (multiple)

Germany

India (multiple)

Ireland

Italy (multiple)

Jamaica

Japan

Mexico (multiple)

Morocco

New Zealand (multiple)

Nigeria

Russia

South Africa

Switzerland

Turkey



The days of simply hanging out your shingle and expecting a successful business are long gone.


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Wow!
The best all-around management lecture that I have ever taken in 20 years. As advertised what you taught can be used immediately in the office.

— F.T., Billings. MT

The days of simply hanging out your shingle and expecting a successful business are long gone.


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Wow!
The best all-around management lecture that I have ever taken in 20 years. As advertised what you taught can be used immediately in the office.

— F.T., Billings. MT